2017 Fall Conference Agenda

Now with presentation download links!

 2017 N.E.A.C.E. Fall Conference

The Hotel Northampton, Northampton, MA

Marketing Today’s Newspaper & Ideas for New Revenue

 

Thursday November 2, 2017

 

8:00 am - 8:30 am             Continental Breakfast - Conference Room foyer

                                                Conference Registration - Main Lobby - Ed Winter, NEACE Treasurer and David Sangiorgio,

                                                NEACE Secretary  

 

8:30 am – 9:15 am            Welcome to the Fall Conference

Suzanne Beck – Executive Director Greater Northampton Chamber of Commerce

Conference Outline – Steve Izzo, NEACE Executive Vice-President, GPS – USA TODAY                     

                                                Invocation - Warren Dews, NEACE Vice President, New England Newspapers, Inc

Thank you to our Valued Sponsors – Warren Dews, NEACE Vice President, New England Newspapers, Inc.

 

9:15 am – 10:15 am        “What’s Your Digital Growth Strategy” - Download PPTX

Nikhil Hunshikatti, VP Marketing, Dispatch Media Group

 

10:15am-10:30 am           Coffee Break - Conference Room foyer

 

10:30am -11:30 am          “The Return of the Moguls” -  Download PPTX

Dan Kennedy, Associate Professor, Northeaster University School of Journalism                             

 

11:30am – 11:45am         “NEACE Membership Update”

Ed Gaiser, NEACE Director Membership

Lori Gardner, NEACE Director NEACE.com and Social Media

 

12:00 pm - 1:00 pm          Lunch (Wiggins Tavern)

 

1:00pm – 1:30 pm            GateHouse Production Overview

                                                Wayne Pelland, VP GateHouse Media

 

1:30pm – 2:30 pm            “Home Delivery Service Beyond CPM” - Download PPTX

                                                Michael Otero, Director National Home Delivery, The New York Times

 

2:30 pm – 2:45pm            Coffee Break & Thanks to our Valued Sponsors

                                                Warren Dews, NEACE Vice-President - New England Newspapers Inc.

 

2:45pm – 3:15 pm            “Promotion Awards update & Hot Ideas Session”

                                                Mike Smith, NEACE Director Promotion Awards

Steve Izzo, NEACE Executive VP

 

3:15pm – 4:00pm             Single Copy ideas, New Revenue and a Whole Lot More” - Download PPT

Steve & Christie Learn, Owner - Learning More Circulation Idea Service

                               

4:00pm – 4:15 pm            Final Comments

 

Adjourn