2014 Conference Agenda

Browse the complete agenda for the full 3 day conference and download presentations from the conference.

 

N.E.A.C.E. 97th Annual Sales Conference

Sunday, May 18, 2014 — Tuesday, May 20, 2014
Cranwell, Lenox, MA

AUDIENCE DEVELOPMENT: GROWTH & RETENTION!

NEACE Business Program
Saturday, May 17, 2014
12:00 — 4:00 PM Board of Directors Pre-Conference Meeting — The Board Room-Mansion Building
Sunday, May 18, 2013
Starting at 2:00 PM Vendor Set-Up — The Ballroom-Mansion Building
Bob DiMatties, Circulation Director, Caledonian-Record, St. Johnsbury, VT
John Harrison, Marketing and Sales, Tecnavia
NOON — 4:00 PM Promotion Awards —The Ballroom-Mansion Building
Warren Dews, VP of Audience Development, Berkshire Eagle, Pittsfield, MA
2:00 — 4:00 PM Conference Registration — Lobby-Foyer, Outside The Ballroom-Mansion Building
Ed Winters, NEACE Treasurer
David Sangiorgio, NEACE Secretary
6:00 — 9:00 PM Past Presidents' Reception
Cocktail Hour 6:00PM Rose Terrace-Mansion Building
Business Casual Dress
7:00PM to 9:00PM The Ballroom-Mansion Building
Reception Host — NEACE President David Schwede
Everybody is invited to mix, mingle, and pay tribute to our Past Presidents!
2014 Board of Director Nominations
David Schwede, NEACE President
NEACE Business Program (Meetings are business casual dress)
Monday, May 19, 2014
7:00 - 8:00 AM Continental Breakfast — Lobby-Foyer, Outside The Ballroom-Mansion Building
8:00 — 10:00 AM Conference Registration — Lobby-Foyer, Outside The Ballroom-Mansion Building
Ed Winters, NEACE Treasurer
David Sangiorgio, NEACE Secretary
8:00 — 8:20 AM Early Bird Drawings — The Ballroom-Mansion Building
Bob DiMatties, Circulation Director, Caledonian-Record, St. Johnsbury, VT
8:20 — 8:30 AM Conference Kick-off - The Ballroom-Mansion Building
  Introduction of NEACE Board Members
David Schwede, NEACE President
Wall Street Journal, Chicopee, MA
8:30 — 8:35 AM Invocation — Warren Dews, VP of Audience Development-Sales & Marketing
Berkshire Eagle, Pittsfield, MA
8:35 — 8:45 AM Conference Outline — Jamie Nee, NEACE Executive Vice President
The Boston Globe, Boston, MA
8:45 — 9:00 AM Welcome to Cranwell & The Berkshires
9:00 — 10:00 AM How to Develop & Achieve Audience Growth & Retention Through Memberships
Steve Wagenlander, Corporate Audience Development Director
The Post & Courier, Charleston, SC - Download Presentation [.pptx]
10:00 — 10:15 AM Break — Network with other NEACE Colleagues
Meet someone new
10:15 — 10:45 AM NEACE.com Update. Update on Facebook and Linkedin
Steve Izzo, USA Today, Norwood, MA
Terry Ashley, South Coast Media Group, New Bedford, MA
Kevin LaMagdeline, The Greenfield Recorder, Greenfield, MA
10:45 — 12:00 PM Thank You to Our Valued Business Partners & Sponsors
Vendor Introductions & Presentations — The Ballroom-Mansion Building
Mike Smith, Director of Consumer Sales & Retention, New Haven Register
Bob DiMatties, Circulation Director, Caledonian-Record, St. Johnsbury, VT
John Harrison, Marketing & Sales, Tecnavia
12:00 — 1:15 PM Vendor Appreciation Luncheon — The Berkshire Room-Mansion Building
Valor Awards — John Brennan, Publisher's Circulation Fulfillment
Golf Tournament Awards — Gary Reach, TeleReach, Inc.
1:15 — 2:15 PM What Business Are We In? A 50,000 Foot Level Review of our Business Model.
Steve Lance, President/Owner, PSInsights - Download Presentation [.ppt]
2:15 — 3:15 PM The Importance of Audience (Print & Digital) to Advertisers
Mike Sheehan, Chief Executive Officer
The Boston Globe, Boston, MA
3:15 — 3:30 PM Break — Visit with our Valued Vendors — The Ballroom-Mansion Building
3:30 — 4:15 PM Circulation Pricing Strategies — Achieving ROI!
Chris Christian- Vice President, Mather Economics - Download Presentation [,pptx]
4:15 - 4:30 PM NEACE Business Session
Ed Winters, NEACE Treasurer — Treasurer's report
Dave Schwede, NEACE President — President's Closing Comments
Distribution of Committee Reports
4:30 PM Adjourn Business Meeting
5:30 — 6:30 PM Cocktail Reception — Rose Terrace-Mansion Building
6:30 PM until... NEACE Banquet — Business Formal- The Ballroom-Mansion Building
NEACE Business Program (Meetings are business casual dress)
Tuesday, May 20, 2014
7:00 — 8:00 AM Continental Breakfast — Lobby-Foyer, Outside, The Ballroom-Mansion Building
8:00 — 10:00 AM Conference Registration — Lobby -Foyer, Outside, The Ballroom-Mansion Building
Ed Winters, NEACE Treasurer
David Sangiorgio, NEACE Secretary
8:00 — 8:15 AM Early Bird Drawings - The Ballroom-Mansion Building
Bob DiMatties, Caledonian-Record, St. Johnsbury, VT
Thank You to Our Valued Business Partners & Sponsors
Mike Smith, Director of Consumer Sales & Retention, New Haven Register
8:15 — 9:15 AM NAA & AAM Partnership
Paul Felicissmo, VP Circulation & Consumer Marketing, Gatehouse Media
John Murray, VP-Audience Development, Newspaper Association of America - Download Presentation [.pdf]
9:15 — 9:30 AM Election of NEACE Officers
David Schwede, NEACE President
Wall Street Journal, Chicopee, MA
  William Hoar Excellence Award
9:30 — 9:45 AM Break
9:45 — 11:00 AM Scan Based Trading Panel — SBT Best Practices
Mike Seegers, Circulation Director & Media Participants
The Boston Globe, Boston, MA
11:00 — 12:00 PM Publishing From 7 Days to 3 Days a Week & Its Impact
Dan Christ, Director of Circulation & Audience Development
Advanced Publications - Download Presentation [.pdf]
12:00 PM Business Program Closing Remarks/adjourn
12:00 - 1:00 PM Board of Directors Post-Conference Meeting-The Board Room-Mansion Building

$50 OFF Conference Registration!

NEW MEMBERSHIP REFERRAL PROGRAM

Any active NEACE member who refers a non-member to the NEACE organization that results in a new, paid membership will receive a $50.00 conference registration credit. The credit may be used for either the fall or spring conference and must be used within one year of the new member's paid membership.

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